The GMB Spy Chrome extension allows someone who is viewing Google maps, or Google search to instantly view the Google My Business categories for any GMB property.
I worked for 24 years for a large corporation at the executive level, managing teams around automotive digital marketing. I left in August 2017 to start my own consulting business, and along the way Google My Business (GMB) became a big part of what we consulted around.
We published a book ("A car dealers guide to go by business", available on Amazon) in February to help dealerships with GMB best practices. Along with many others in the digital marketing and SEO space, we focused on tuning GMB categories. We found the process of searching the HTML to find competitor categories too cumbersome. We created the GMBspy Chrome extension to speed up that process. Once we experienced how easy it was to use, and the strong benefit, we decided to share it with the rest of the SEO community.
The GMB Spy Chrome extension allows someone who is viewing Google maps, or Google search to instantly view the categories for any GMB property.
At this point only Chrome.
I have always been fascinated by Chrome extensions, and felt this was the perfect application. You could simply visit the GMB page, and then fire the extension to search and display the categories.
The promotion plan is to use social media like LinkedIn, Twitter as well as automotive and SEO forums/blogs.
There are no current plans to monetize, the extension is very simple and we did not feel it provided enough value to charge people. We expect the primary benefit would be that it would help promote our core consulting, reporting, and training business.
We had an initial challenge with having the extension work in both google.com/maps, as well as google.com/search. We overcame that, and now are tackling some international issues with URL structure.
We consult and train car dealers around digital marketing success.
That the development cycle is fairly short, and the potential traction is definitely there for the right extension.
Their simplicity, ease of use, and short development cycle.
Our goals are to continue to build out functionality around the GMBspy extension, publish our second book in 2021, and continue to grow our consulting and reporting business.
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